Ayesha’s areas of specialisation include environmental economics and policy design, blending both qualitative and quantitative approaches to embed positive environmental outcomes.
Her core capabilities lie in the fields of environmental policy analysis and socio-economic assessments in both developing and developed countries. Ayesha combines analytical rigour and a highly organised work ethic with a flexible approach to tailoring financial mechanism and policy appraisals, evaluation and design to her clients’ needs.
Ayesha has managed and supported technical research in a number of projects related to the plastics economy at the UK, EU and global levels in recent years. She was involved in work to support the development of the EU’s Plastics Strategy and Single Use Plastics Directive, and has contributed to analysis of the revised Waste Framework Directive and Circular Economy Package underpinning these instruments. Related to this, Ayesha has led research in Norway, Indonesia and Greece to map the flows of plastic waste through waste systems in order to identify issues associated with marine and terrestrial litter and recommend solutions to national governments and NGOs.
In addition to her work to support policy and economic reform, Ayesha has also worked with private and public sector clients to implement projects that are in line with, or go further than, the ambitions set out by various governments. In the last year she led technical work to identify environmental investment opportunities and develop business cases to enhance natural capital in the UK and managed a multinational project to identify key markets for investment in recycling/ biowaste treatment infrastructure at the EU level. She has worked with key technology and systems providers to test the feasibility of innovative approaches to tackling pollution and waste through a range of quantitative and qualitative approaches.
Ayesha has also spent time engaging extensively with key stakeholders in the various markets she works in, including on behalf of DG Environment of the European Commission and Welsh Government, in order to maximise value to her clients in developing cutting edge policy on Extended Producer Responsibility and packaging design criteria (Essential Requirements). She therefore brings a clear understanding of resource and waste markets, the key actors and drivers in these, and the market failures that must be addressed to ensure environmentally positive outcomes.
Ayesha joined Eunomia after completing her Master’s degree in Environmental Economics and Climate Change at the London School of Economics. During her time at LSE, she worked as a part-time Business and Sustainability Consultant to the Urban Orchard Project, eventually inspiring her dissertation research on a valuation of socio-spatial benefits from common spaces in London’s council estates.
Prior to that, Ayesha worked as an Assistant Editor and Coordinator for Sanctuary Asia, a biodiversity and climate change initiative headquartered in India. Ayesha also holds a Bachelor’s degree with Honours in Economics from the University of Mumbai.